This short article explores how the media landscape has changed over the past few years.
In the present day, online platforms have made it substantially simpler for everyone to develop and share content. Formerly, producing material for a broad audience involved access to a series of essential resources and funding. Presently, with using mobile phones and common digital innovations, digital media content examples like short form videos, website articles and podcasts can be quickly developed with just a couple of standard devices, as well as reaching a massive audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, suggesting that social media has created a space for underrepresented neighborhoods to share their narratives.
The increase of internet content has completely changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical arrangement, using a top-down media model. Typically, a small group of experts, such as newspaper writers or broadcasters, who would create material for big audiences who primarily just consumed it. Nevertheless, nowadays, with the help of the web, the face of media has seen considerable change, making the consumption and ease of access of media far more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can create and share their own content, just as quickly as they can consume it. Social media has allowed anyone to add to public conversations, instead of just the significant media providers and so as a result, mass media is no longer controlled by a few big voices. Instead, it is spread throughout countless user stories around the globe.
In the digital media landscape, what we see on the internet is largely chosen by algorithms which are shaped by our online habits. Each social media platform uses its own programmed system to suggest new material and suggest product that will attract the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are designed to keep people stimulated by recommending and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that individuals are subjected to, producing more division and bias amongst users around social concerns. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the . effect of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated content in the media landscape.